What a hot summer!

Integrated marketing is more important now than ever before.  For our client Miller Coors, we helped make their 360° Miller Lite "Save Summer" campaign come to life with consumers at thousands of events across the country.  Our "Lite Guards" helped protect beer drinkers from making "unmanly" choices, both with real life beverage decisions, and using interactive games on iPads.  They also helped consumers participate in the digital components of the program, as well, by educating consumers and waitservice staff on how to enroll in and collect Taste Points via FourSquare and Facebook.  the Lite Guards were a hit wherever they went, helping to bring above-the-line marketing campaign to life in the experiential world...and saving summer while doing so!   Read all about it in Event Marketer Magazine here..

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