We Are Up To The Challenge!

Bacardi U.S.A. has been a client of our since our early days in Boston in the late 80's.  Together we have grown, evolved, and flourished, and we have each expanded our portfolios to add new capabilities (TEAM) and brands (Bacardi U.S.A.).  So we were especially excited to help welcome a new product to the venerable House of Bacardi:  a delicious spiced rum called Bacardi OakHeart.  To kick off the launch's three-month experiential program, on the night of September 15, we challenged 15,000 consumers in markets across the country to take...The OakHeart Challenge!  Consumers were invited to sample the product, either alone or with cola, and to come up with their own unique three-word toast for a change to win an OakHeart stein, or the grand prize of a goodie-filled barrel.  For those who weren't out on the town that night, consumers could get in on the fun via the brand's Facebook page (and they still can - check it out here.)  To read more about it in Event Marketer Magazine, please click here.

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