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14, 2011
Gentlemen (and Ladies), Start Your Engines!
It is with tremendous excitement that we announce the launch of Andretti Sports Marketing. The full text of the release is printed below and the link to Stuart Elliott's piece in today New York Times is here. All we can say is, look out (sports marketing) world, here we come!
Andretti Sports Marketing Launches To Provide Best-in-Class Marketing Expertise
New firm, a collaboration between Andretti Autosport™ and MDC Partners, delivers world-class strategy, activation management, proprietary data tracking and analytics to deliver targeted ROI for sports marketing sponsors
Indianapolis, IN October 14, 2011 – Michael Andretti today announced the launch of Andretti Sports Marketing LLC. The new venture is the result of the business expansion strategy of INDYCAR team Andretti Autosport™ to provide turn-key marketing solutions for companies both within and outside of its sponsor base. Andretti Sports Marketing is collaborating with MDC Partners and its agencies TEAM Enterprises and BOOM! Marketing to deliver a strong network of resources in offering world-class sponsorship activation management, deal structuring, public relations strategy, proprietary data tracking, turn-key marketing consultation, digital solutions, analytics and a complete suite of sports marketing services with a core focus on targeted return on investment for sponsors investing in sports marketing. Andretti Sports Marketing will leverage the considerable expertise of its staff in multiple sports marketing formats on behalf of corporate clients in all forms of sport as well as in professional motorsports where Andretti Autosport™ made its mark as one of North America’s leading sports marketing properties.
Headquartered in Indianapolis, Andretti Sports Marketing will operate across the U.S. and Canada, with regional offices established in Toronto, New York and Fort Lauderdale. Management of the firm includes Chairman and CEO Michael Andretti and President John Lopes, who also continues with his role as CMO of Andretti Autosport™. “We have consistently brought together the industry’s most talented marketing professionals and sponsorship entities to our winning tradition,” said Michael Andretti. “We are bringing that same level of best-in-class talent in broadening the scope of our marketing business in order to enable sponsors to drive extraordinary return on their marketing investment. I am thrilled to collaborate with MDC Partners, Miles Nadal, Dan Gregory, Nicole Gallucci and their proven talent on this exciting venture.”
U.S.-based TEAM Enterprises and Canadian-based BOOM! Marketing will combine to give Andretti Sports Marketing a seamless North American activation footprint and provide an integration bridge into the overall MDC Partners agency network.
“We are excited to work with Michael Andretti and his talented staff in the growing and demanding area of sports marketing,” said Miles Nadal, Chairman and CEO, MDC Partners. “Our vision is to continuously find new ways to bring top talent together, across different disciplines, creating innovative marketing solutions and the highest level of ROI for our clients. Between the reputation and iconic brand of Andretti Autosport™ and the cutting-edge experiential marketing expertise of TEAM Enterprises and BOOM! Marketing, we are confident that we will quickly develop an industry-leading sports marketing ally both for MDC Partners’ and Andretti Sports Marketing’s clients."
Andretti client and Chief Marketing Officer of OneAmerica Financial Partners, Inc. Brian Lauber greeted the announcement with enthusiasm: "We have been working with Andretti Autosport™ for over six years and value their professionalism and brand strength. The MDC Partners collaboration allows OneAmerica the ability to leverage the Andretti brand along with a full suite of professional marketing offerings through a strong network of established agencies that specialize in all aspects of agency work and activation - this is the kind of leverage any CMO would dream of and now Andretti Sports Marketing delivers it in a single package!"
About Andretti Sports Marketing
Based in Indianapolis with regional offices in Toronto, New York and Fort Lauderdale, Andretti Sports Marketing LLC manages turn-key marketing solutions that drive targeted return-on-investment for its professional sports marketing clients. Led by racing legend Michael Andretti, Andretti Sports Marketing collaborates with MDC Partners’ agencies BOOM! Marketing and TEAM Enterprises, blending a winning formula for corporations leveraging their brands within the sports marketing industry and to provide a seamless North American activation footprint. For more information on Andretti Sports Marketing, visit www.andrettisportsmarketing.com. For more information on Andretti Autosport™, visit www.andrettiautosport.com, Facebook.com/AndrettiAutosport and on Twitter @FollowAndretti.
About TEAM Enterprises:
Based in Fort Lauderdale, TEAM Enterprises, an MDC Partners company (MDCA), is one of the nation’s largest and most successful experiential marketing firms, with a network of over 450 full time employees and 7,000 event specialists across North America. The firm services blue-chip clients including MillerCoors, Bacardi USA, Sears, DISH network, Elizabeth Arden and Subway, and produces immersive, interactive brand experiences that physically engage and influence consumers where they live, work and play. For more information on TEAM Enterprises, visit www.teamenterprises.com and Facebook.com/TEAMenterprises and on Twitter @TEAMenterprises.
About BOOM! Marketing:
With headquarters in Toronto, BOOM! Marketing, an MDC Partners company (MDCA), is one of Canada’s leading interactive, experiential agencies with a national network of over 2000 full and part time Boomers who produce world-famous, high-rate-of-return work for clients including Energizer, Clorox, Maple Leaf and Target. For more information on Boom! Marketing, visit www.boommarketing.ca and Facebook.com/boombanter.ca and on Twitter @Boombanter.
