var roi_segments = {		
	"Automotive": {
		"Events" : 1829,
		"Intercepts" : 127836,
		"Handraisers" : 64,
		"Estimated Total Revenue" : 2395509.50
	},
	"Beverages": {
		"Events" : 91119,
		"Intercepts" : 7349769,
		"Samples Purchased" : 7349769,
		"Values of Purchased Samples" : 29708143.00,
		"Incremental Purchase/Event" : 7686560,
		"Incremental Value" : 36229332.00,
		"Total Revenue" : 65937475.00
	},
	"Perishables": {
		"Events" : 3013,
		"Intercepts" : 209674,
		"Samples Purchased" : 188707,
		"Values of Purchased Samples" : 535461.70,
		"Incremental Purchase/Event" : 1648528.00,
		"Total Revenue" : 2183989.70
	},
	"Consumer Packaged Goods": {
		"Events" : 1236,
		"Intercepts" : 604500,
		"Estimated Total Revenue" : 6437625.00
	}
};

var roi_lp_copy = "Engaging consumers doesn't mean a thing if it ain't got that ring...at the register.  We understand our methods need to impact our clients' bottom line.  Check out how we've grown revenue across multiple categories and consider how we can help grow your business.<br/><br/><span class='roi_view_callout'>&raquo; Click an icon to view category details.</span>";

var roi_perishables_copy = "Hungry? Our clients' consumers were! Over 800,000 intercepts nationally contributed to a full belly...errr...bottom line, with over $2 milion in incremental revenue for our clients in 2011.";

var roi_bev_copy = 'TEAM wet the whistles of thousands of consumers this past year.  Between event sampling and the resulting incremental consumer purchases at our events, TEAM generated over $63 million in incremental revenue for our beverage clients in 2011.';

var roi_packGoods_copy = "Our programming led to the 'unwrapping' of $6 million in Consumer Package Goods this past year.  Now that really embodies our idea of putting our clients' products in the hands of consumers.";

var roi_auto_copy = 'With a goal of making the “car purchase occasion” fun again, TEAM ran over 1,000 events in 2011 that can be directly attributed to over $2 million in new car purchases for our automobile clients.';