CREATIVE AND SPORTS ICONS HUDDLE ON THE SANDS OF CANNES FOR FANDOM
Stagwell’s Sport Beach stormed the courts at Cannes Lions Festival of Creativity, creating a buzzworthy arena where sports, culture, and innovation collided with business prowess.
Over six months, TEAM orchestrated a four-day spectacle that became the pulse of Cannes, sparking dialogues that leaped beyond the boundaries of sport.
The activation was a playground for thought leadership, with a roster of legendary athletes and marketing mavens engaging in game-changing conversations and play.
From the construction of a dynamic venue to masterminding 15-hour days of programming, TEAM’s execution ensured that every livestream, panel, and interview dribbled with insight and innovation.
5000+
attendees, turning Sport Beach into the hub of the festival.
140+
interviews conducted across three bustling content studios.
456M
organic digital impressions, making Sport Beach the third most-searched story of the entire festival.
