SHAKING UP HISTORY WITH AN IMMERSIVE TRIUMPH ABOUT THE UNTOLD STORY OF A STOLEN SPIRIT
The Real Havana Club broke the mold, blending rum with revelry in an immersive theatre spectacle that rewrote the script on authentic Cuban spirit—proving it's #forevercuban, no matter where it pours.
TEAM didn’t just tell a story; we threw the audience right into the heart of 1958 Cuba with AMPARO, turning history into a playground where every sip of Havana Club was a scene-stealer.
The ad campaign was a full-sensory billboard blitz, a call to action that turned heads and pages, all funneling curious crowds to a branded portal for the hottest ticket in town.
Far more than a mere night out, AMPARO was a ticket to the past that left the audience not just buzzed on rum, but on history, culture, and the indomitable Cuban spirit.
62,000,000
social impressions, making Havana Club the talk of the town.
$3.1M
in ticket sales, toasting to a full house every time
25,000+
attendees, each walking away with the true taste of Cuba in their hearts and minds.
